The Advertiser’s Dilemma

BY OLIVER P
Netflix’s The Social Dilemma assembled a staggering ensemble of leaders in the technology industry to examine the effect social networking has on society. For those that have yet to see it, please do. It is enormously enlightening (read frightening). It raises many questions about the future development of our global community, and our ability to […]

Think with Google

BY OLIVER P
Without the amount of time we spend behind our screens, it’s no wonder that we’ve become increasingly more reliant on video content to serve a number of roles in our daily lives. According to Google, 1 in 2 Gen Zers and millennials say that “they don’t know how they’d get through life” without video. People […]

Working Collaboratively During The Pandemic

BY OLIVER P
For some, work-from-home orders have been a gift. Gladly trading their work attire for sweats and cozy blankets, enjoying the comfort of the couch instead of an office chair. Who wouldn’t want to spend more time with family and pets? Well, for others, it hasn’t been so easy. Some thrive in the office environment and […]

Find Your Brand’s Voice

BY LANCE L & OLIVER P
There are so many different voices fighting for consumers’ attention on a daily, hourly, even minute to minute basis. For your brand to be noticed, and for the right reasons, it is imperative that you choose the right voice to represent your brand, and ensure that it is speaking consistently from each of your platforms. […]

Digital Transformations Are Now More Important Than Ever

BY LANCE L & OLIVER P
Digital Transformations are now more important than ever. Gone are the days when you could say “my business doesn’t need a digital presence” or “I have great word of mouth referrals” and your business would still be able to thrive. Businesses and brands need to be cognizant that after this worldwide pandemic, customers will be […]

How Brands Are Taking Advantage Of Captive Audiences

BY LANCE L & OLIVER P
Quarantine doesn’t necessarily spell disaster for your business. It actually spells opportunity. Never before have you had an ability to reach such a large captive audience. Your customer is sitting at home, bored senseless, glued to their screens. Whether it’s their phone, tablet, laptop, or TV, customers are paying more attention than ever before, as […]