When we came on board, Magnum Insurance was already a big player in the Hispanic insurance market in Chicagoland. Our goal? To help them grow even larger and break into new markets. We implemented a comprehensive advertising and marketing strategy that helped the brand shed sentiment as just a “cheap auto insurance” agency, and emerge as a well-respected full-service insurance provider to the greater Chicago area. How? By modernizing the brand, its consumer content strategy and media output, as well as streamlining online campaigns and leveraging relevant partnerships. ZAG’s work successfully helped the insurance brand steadily increase its yearly revenue by 20-25% per year, bringing its annual gross sales from $30 million in 2012, to over $85 million in 2018. Huge results.