Palmetto Publishing

  • Category: Content Creation|Digital Marketing|Paid Social Advertising|Search Engine Optimization|Web Design + Development|
  • Year: 2022

A beacon of support for independent authors, fulfills their dreams of publishing and marketing books. Their wide-ranging services cater to writers of children's books, non-fiction, self-help, business, biographies, and beyond.

Palmetto Publishing

TESTIMONIAL JACK JOSEPH | CEO “I’ve had the pleasure of working with the team at ZAG Creates for the past 2 1/2 years, and they have truly exceeded all of my expectations. As a book publisher, it can be challenging to compete with larger companies in the digital space. However, with the help of ZAG Creates, Palmetto Publishing has seen a dramatic increase in online visibility and sales. The team at ZAG Creates took the time to truly understand our business and our target audience, and developed a custom digital marketing strategy that effectively reached and engaged authors. They were always available to answer any questions and provide updates on how my account was progressing. I couldn’t be happier with the results and the level of service provided by lineout. They have become a valuable partner for us and I highly recommend them to any business looking to improve their digital presence.” “I HIGHLY RECOMMEND THEM TO ANY BUSINESS LOOKING TO IMPROVE THEIR DIGITAL PRESENCE.”


Our comprehensive services included:


Our mission was to enhance lead generation by reducing the cost per lead (CPL) while increasing conversion volume without a substantial increase in ad spend.


Palmetto Publishing’s lead generation strategy with Google Ads had lost its efficiency. Their previous agency had not implemented optimizations, resulting in costs that were misaligned with outcomes. Furthermore, inadequate on-page keyword optimizations had led to poor organic traffic, hampering their visibility and discoverability in search engine results.

Palmetto Publishing sought a strategic revitalization to boost lead generation, maintain lead quality, and enhance efficiency.


Our strategic maneuvers included:


Our journey began with a deep understanding of the client’s business and marketing objectives. We audited the Google Ads account, segmenting it into new campaigns for each core service. We created dedicated service-specific landing pages on a specialized platform, incorporating high-converting designs and multi-step forms to enhance lead quality. Over 90 days, we optimized existing campaigns and introduced new ones while maintaining the existing volume of inbound leads.

Restructuring the Google Ads campaigns led to improved user engagement and reduced CPL.

We then shifted our focus to revamping the website, prioritizing SEO enhancements to present the client’s services in a modern format with a clear emphasis on unique selling points.


In just 60 days, ZAG Creates achieved remarkable results for Palmetto Publishing:

These results underline the transformative impact of our collaboration, propelling Palmetto Publishing to new heights.