Without the amount of time we spend behind our screens, it’s no wonder that we’ve become increasingly more reliant on video content to serve a number of roles in our daily lives. According to Google, 1 in 2 Gen Zers and millennials say that “they don’t know how they’d get through life” without video. People across multiple generations rely on this medium to relax and unwind, learn new skills, and to deepen their relationships with their passions and interests. At ZAG, we noticed that most of our employees related to these three core needs, an insight that we apply with each piece of content we are creating.
We understand the importance of this medium and strive to develop engaging video content that taps into the core interests of our target markets in a way that informs their passions and teaches them something new. We focus energy to reach our audiences where their eyes are already spending most of their time, ensuring that our ads seamlessly integrate into their lifestyles, and inspiring deeper interest, brand affinity and purchase intent.
Check out some of our latest video work, and discover how we can help your brand grow.