Social Media & Content Creation
Life Time Coral Gables is a boutique luxury health and lifestyle club located in the heart of Coral Gables. Designed for health-conscious individuals and families. They offer state-of-the-art fitness facilities, dynamic group classes, and premium amenities, including a rooftop pool with stunning views, LifeSpa services, and dedicated recovery spaces. With a community-centered approach to wellness, Life Time Coral Gables balances health and daily life, providing personalized services and a welcoming atmosphere that supports members’ dynamic lifestyles. It has quickly become a hub for fitness enthusiasts, fostering engagement and connection in a supportive environment.
Life Time Coral Gables partnered with ZAG Creates to establish a social media presence that reflects its vibrant community. Our strategy focused on positioning the club’s Instagram account, @lifetime.gables, to drive follower growth and engagement, fostering stronger connections among members and supporting acquisition and retention efforts. By showcasing the club’s premium amenities, personalized services, and thriving community, we aimed to create an online experience of what to expect as a member.
ZAG Creates implemented a comprehensive social media strategy for Life Time Coral Gables, focusing on creative storytelling and consistent engagement. We developed unique content concepts tailored to club activities, seasonal holidays, and current social media trends each month. Fresh content was captured monthly to produce 10+ high-quality posts, including reels, static images, graphics, and carousels, spotlighting the club’s standout offerings.
To boost engagement and foster relatability, we prioritized collaborative posts with Life Time Coral Gables trainers, helping amplify their reach and build stronger connections with the member community. Our goal has been to create content that gets members excited, encourages participation, and feels genuinely reflective of their experience at the club.
We strategically created posts that both promoted upcoming events and recapped them afterward capturing the energy, fun, and sense of community that defines Life Time Coral Gables. These efforts led to increased visibility, including reposts and recognition from corporate accounts such as @lifetime.trainers and @lifetime.life, expanding reach beyond the local level.
In addition to creating and scheduling 3–4 posts per week, we provide full community management of the Instagram account by replying to DMs, engaging with comments, reposting tagged content, and interacting with members online. This consistent, authentic engagement ensures Life Time Coral Gables maintains a strong digital presence while reinforcing meaningful connections within its growing community.
