Creative Campaign, Production, SMS & Email Marketing, Web Design, App Design, Social Media & Paid Digital Campaigns
G.O.A.T. Fuel® is a premium sports energy drink and lifestyle brand co-founded by NFL legend and Hall of Famer Jerry Rice and his family. Built on the belief that greatness is a mindset, G.O.A.T. Fuel was created to inspire athletes, fitness enthusiasts, and anyone looking for extra fuel. The brand stands out for its clean ingredients, functional benefits, bold flavor, and mission to redefine what it means to be the ‘greatest of all time.’
As the #1 Sports Energy Drink, G.O.A.T. Fuel pioneered a new category by combining clean energy with functional benefits. It was the first to infuse adaptogenic mushrooms (Cordyceps) for sustained performance and remains the only one powered by a blend of 10+ essential vitamins and minerals. It’s also Sports Certified, making it safe for collegiate athletes.
Since launching in 2020, G.O.A.T. Fuel has expanded its vision through legendary partnerships that celebrate greatness across generations. From Jerry Rice and Muhammad Ali to Babe Ruth, the Legacy Edition series brings icons to life with two more groundbreaking collaborations coming in 2025. The brand also taps rising stars like Tyler Herro, Tyreek Hill, and Trey Lance as ambassadors, connecting with next-gen greatness on and off the field.
With health-driven innovation at its core, G.O.A.T. Fuel delivers clean, performance-boosting energy while championing consistency, resilience, and the relentless pursuit of greatness. Because at G.O.A.T. Fuel, being a G.O.A.T. isn’t just for pros—it’s for anyone bold enough to chase their best.
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Since its 2020 launch, G.O.A.T. Fuel partnered with ZAG Creates to bring its vision of greatness to life—digitally, socially, and on-premise. The brand set out to build a strong, engaged community, grow its Instagram following, and boost both online and in-store sales.
G.O.A.T. Fuel’s content strategy centers on standing apart from overly produced energy drink brands by aligning with icons of greatness. Think Nike’s empowering messaging paired with the exclusivity and high-performance appeal of Lamborghini. The goal: create bold, inspiring content that fuels a “greatest of all time” mindset and motivates every individual to push forward and be their version of great.
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To support this mission, ZAG Creates developed and executed a full-funnel marketing strategy that included:
Together, these efforts aimed to build lasting brand equity and position G.O.A.T. Fuel as a category-defining force in the sports energy space.
ZAG Creates partnered with G.O.A.T. Fuel to build and execute a 360° marketing strategy that aligned with the brand’s core pillars: performance, innovation, and the G.O.A.T. mindset.
Each month, we delivered a full suite of branded assets tailored to evolving brand goals. Whether highlighting functional benefits, ingredient education, new product drops, or mindset-driven storytelling, every initiative balanced data-backed strategy with standout creative. From static visuals and graphics to reels and UGC, each piece was crafted to inspire and convert.
At the heart of our partnership was a commitment to creating content synonymous with greatness mirroring the brand’s bold energy and setting it apart from competitors. We focused on precision and quality at every step, ensuring creativity consistently exceeded expectations while staying true to G.O.A.T. Fuel’s elevated positioning.
Beyond content creation, we drove results across digital platforms, analyzing performance metrics monthly to optimize growth and revenue. This included tracking subscriber counts (email, SMS, and Tapcart), Instagram follower growth, and sales performance across online and mobile channels.
We also led the creative development and production of large-scale campaign shoots, several of which have received awards and industry recognition. These moments helped further build upon G.O.A.T. Fuel’s brand world bringing its bold, unapologetic energy to life across platforms and audiences.
