Branding, Web Design, Social Media &
Paid Digital
48 miles from Miami Beach, Banyan Tree Bimini Resort and Residences is an exclusive escape in the Bahamas. Spanning 750 acres of pristine shoreline, the resort redefines luxury island living with a limited collection of 54 private, waterfront residences intentionally designed to harmonize with the island’s natural beauty.
Developed by world-renowned Oppenheim Architecture, each residence offers a seamless blend of elevated global design and the serene simplicity of Bimini. Owners can choose from five thoughtfully designed floor plans each named after the island’s natural wonders and calming breezes: Carinyo, Roques, and Brisas.
At Banyan Tree Bimini, residents enjoy the best of both worlds: the privacy of their nature-inspired homes and exclusive access to the legendary service, wellness experiences, and amenities. This is purposeful luxury where architecture, nature, and lifestyle come together to create a place that feels like home.
Banyan Tree Bimini partnered with ZAG Creates to craft a refined, strategic narrative that would seamlessly integrate into the globally recognized Banyan Tree brand. The goal was to elevate awareness, position Bimini as a premier destination in the Bahamas, and ultimately drive interest from high-end travelers and potential buyers. Through thoughtful storytelling, brand-aligned visuals, and targeted content, ZAG was tasked with inspiring tourists to not only visit with the envision themselves investing in a waterfront lifestyle at Banyan Tree Bimini.
ZAG Creates led the development of a cohesive organic social strategy designed to reflect the elevated essence of the Banyan Tree brand while capturing the unique spirit of Bimini. From sourcing content to designing custom social graphics, our team ensured every touchpoint felt premium, intentional, and brand-aligned.
Through thoughtful visual storytelling and a curated aesthetic, we seamlessly blended Banyan Tree Bimini into an already established global identity—building awareness, sparking interest, and setting the foundation for long-term engagement and lot sales.
