Life Time

Social Media Strategy & Management

Brand Development

Life Time Coral Gables is a boutique luxury health and lifestyle club located in the heart of South Miami. Designed for health-conscious individuals and families. They offer state-of-the-art fitness facilities, dynamic group classes, and premium amenities, including a rooftop pool with stunning views, LifeSpa services, and dedicated recovery spaces. With a community-centered approach to wellness, Life Time Coral Gables balances health and daily life, providing personalized services and a welcoming atmosphere that supports members’ dynamic lifestyles. It has quickly become a hub for fitness enthusiasts, fostering engagement and connection in a supportive environment.

The Ask

Life Time Coral Gables partnered with ZAG Creates in June of 2024 to establish a social media presence that reflects its vibrant community. Our strategy focused on positioning the club’s Instagram account, @lifetime.gables, to drive follower growth and engagement, fostering stronger connections among members and supporting acquisition and retention efforts. By showcasing the club’s premium amenities, personalized services, and thriving community, we aimed to create an online experience of what to expect as a member.

What we did

ZAG Creates implemented a comprehensive social media strategy for Life Time Coral Gables, focusing on creative storytelling and consistent engagement. We developed unique content concepts tailored to club activities, seasonal holidays, and current social media trends each month. Fresh content was captured monthly to produce 10+ high-quality posts, including reels, static images, graphics, and carousels, spotlighting the club’s standout offerings.

The Ask:

Life Time Coral Gables partnered with ZAG Creates in June of 2024 to establish a social media presence that reflects its vibrant community. Our strategy focused on positioning the club’s Instagram account, @lifetime.gables, to drive follower growth and engagement, fostering stronger connections among members and supporting acquisition and retention efforts. By showcasing the club’s premium amenities, personalized services, and thriving community, we aimed to create an online experience of what to expect as a member.