Banyan Tree Bimini

Branding, Web Design, Social Media & Marketing

Brand Development

Just 48 miles from Miami, Rockwell Island offers private beachfront living on the north end of Bimini. This gated community features 54 dual-waterfront estates with direct access to both beach and bay. Four distinct home models blend timeless design with modern comfort, each customizable to fit individual preferences

Residents enjoy diamond-level Concierge and Butler Service, including mobile app access, housekeeping, gourmet provisioning, and personalized reservations.

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Set against Bimini’s natural beauty and rich marine life, Rockwell Island is a private escape where world-class fishing, clear waters, and local cuisine create an unmatched island lifestyle.

The Ask

Rockwell Island partnered with ZAG Creates to position its beachfront estates as more than luxury properties—they wanted to sell the idea of home. The goal was twofold: drive interest and sales for the residences, and foster a sense of belonging for future homeowners. ZAG was tasked with creating a brand presence that not only showcased the island’s exclusivity and beauty, but also helped build a connected, like-minded community.

What we did

Since the start of our partnership in 2014, ZAG Creates has served as a full-scale creative and strategic partner for Rockwell Island. Our team developed the complete brand identity from logo to tone of voice bringing the vision of luxury island living to life across every touchpoint.

Designer Project Brief Template you can use for UI/UX, graphic, or web design projects:

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  • Improve onboarding flow to reduce drop-offs
  • Redesign dashboard for better clarity and personalization
  • Simplify workout logging process
  • Modern, clean visual style aligned with fitness trends
  • Ensure accessibility and responsiveness

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